Golf Pride Tour Velvet 360 White Midsize Grip, NEW

Original price was: $9.99.Current price is: $6.49.

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The Tour Velvet is the standard upon which many club manufacturers base their grip designs. The Tour Velvet Cord features all of the great traction and all-weather performance that made the Tour Velvet the winningest cord grip on Tour.

Last updated on March 11, 2026 6:52 pm
SKU: SKU-3939 Category:

Product Review: Golf Pride Tour Velvet 360 White Midsize Grip (NEW)

Introduction

The Golf Pride Tour Velvet 360 White Midsize Grip is a replacement golf club grip from
Golf Pride, one of the best-known manufacturers in the golf grip category. This product sits in
the golf grip segment (specifically a midsize grip), intended for golfers who
want a dependable, tour-inspired feel with consistent traction and control. It’s designed for installation on
golf clubs (most commonly drivers and woods, but also hybrids and irons depending on player preference) where a
secure, repeatable hand placement and stable feel are priorities.

Overview & Intended Use

The Tour Velvet line is widely considered a modern “benchmark” grip profile—many stock grips on new clubs mimic
its shape and feel. The “360” concept is typically aimed at providing a consistent appearance and feel around the
entire grip, which is particularly appealing for players who rotate the clubface, use adjustable drivers, or want
a clean look regardless of grip orientation. The midsize diameter is intended to offer a slightly
larger feel than standard grips, often preferred by players seeking reduced grip pressure, more comfort, or less
hand action through impact.

Appearance, Materials & Design

Visually, this model stands out with a white finish that gives a crisp, modern look in the bag
and at address. The aesthetic is clean and premium, though white grips can show dirt and wear more quickly than
darker colors.

In-hand, the Tour Velvet family is known for a rubber-based construction with a surface texture
designed to balance tackiness and feedback. The defining design element is the
Tour Velvet-style texture pattern that promotes traction without feeling overly abrasive. The
“360” styling typically implies a uniform pattern/appearance around the grip, helping the grip
look consistent regardless of how it’s installed or how the shaft is oriented.

Key Features / Specifications

  • Manufacturer: Golf Pride
  • Product Category: Golf club grip (replacement grip)
  • Model/Family: Tour Velvet 360
  • Size: Midsize
  • Color: White
  • Primary Benefits: Reliable traction, consistent feel, all-weather oriented performance
  • Condition: New
  • Price: $9.99 (not including installation supplies/services)

Performance & Use Experience (Various Scenarios)

1) Dry Conditions (Range Sessions & Normal Play)

In dry weather, this grip style typically delivers a confident hold without requiring excessive grip pressure.
The texture promotes consistency—hands feel “set” on the club, which can help with repeatability on full swings.
The midsize profile can also feel more relaxed for players who otherwise squeeze a standard grip, potentially
improving comfort over long practice sessions.

2) Hot Weather / Sweaty Hands

When temperatures rise, grip security becomes more dependent on surface texture and material performance. The Tour
Velvet concept is known for dependable traction, but the white color may require more frequent cleaning to keep the
surface feeling fresh. In very humid conditions or for golfers with sweaty hands, pairing the grip with a glove
designed for moisture management can further improve security.

3) Wet / All-Weather Play

The product description emphasizes traction and all-weather performance, which is a key reason
many golfers choose the Tour Velvet family. In light rain or damp conditions, the textured pattern helps reduce
slipping compared to smoother grips. That said, as with most grips, performance in heavy rain will still depend on
glove choice, towel use, and how clean the grip surface is.

4) Comfort, Control & Shot Shaping

The midsize diameter can subtly change how the club feels during release. Some players find that
a larger grip promotes a quieter hand action and steadier face control, while others may feel they lose a bit of
“touch” compared to standard sizing—especially on finesse shots if used on wedges. For golfers who struggle with
hand fatigue or tend to over-grip the club, midsize can be a meaningful comfort upgrade.

5) Aesthetic Longevity (White Finish)

White grips look sharp when new, but they’re more likely to show bag chatter, dirt, sunscreen residue, and glove
marks. Regular cleaning (mild soap and water, gentle brush/cloth, and thorough drying) helps maintain both the
appearance and the tack/traction over time. If you prefer a “set it and forget it” look, a darker color may stay
visually cleaner longer.

Pros and Cons

Pros

  • Proven Tour Velvet design: A widely trusted grip profile that many golfers find immediately
    familiar.
  • Solid traction and dependable feel: Texturing supports confident handling across typical
    playing conditions.
  • Midsize comfort: Can reduce grip pressure and hand fatigue, especially during long rounds or
    practice sessions.
  • Clean, modern look: White color and 360-style uniform appearance provide a premium aesthetic.
  • Good value: At $9.99, it’s competitively priced for a name-brand replacement
    grip.

Cons

  • White shows wear and dirt: Expect more visible marks and a need for periodic cleaning to keep
    it looking new.
  • Midsize isn’t for everyone: Some golfers may prefer standard size for maximum feedback or if
    they have smaller hands.
  • Installation considerations: Proper installation requires grip tape and solvent (or compressed
    air methods) and may add cost if done professionally.
  • Not the most aggressive texture: Golfers who want extremely high traction may prefer more
    abrasive or corded grip styles (depending on preference and glove use).

Conclusion

The Golf Pride Tour Velvet 360 White Midsize Grip is a strong option for golfers seeking a
familiar, confidence-inspiring grip with reliable traction and a comfortable midsize feel. Its clean white
aesthetic and consistent 360-style appearance make it especially appealing for players who care about a uniform
look or who rotate/adjust club settings. The main trade-off is cosmetic and maintenance-related: white grips can
show grime and wear more readily, and midsize sizing may not suit every swing or preference.

Overall, if you want a reputable, tour-inspired grip that balances comfort, control, and all-around performance at
a reasonable price, this model is a sensible, low-risk upgrade—particularly for drivers and fairway woods where a
stable, repeatable hold matters most.

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